Press Release from Board Concerning 2014 Western, Future Western Trade Shows
You spoke. We listened. The Western Nursery & Landscape Association Board of Directors thanks you for your commitment to and support of our January event! We want to share two decisions made by the board that impacts you as an exhibitor in an effort to not only help you make your booth renewal or purchase decision but also to solicit your support as we move forward.
1. The Trade Show component of the January event will be called The Western beginning in 2014 and moving forward. The educational component (at the show and throughout the year online and in person) will be called National Green Centre. The Western name is back and will remain the name of the trade show and will be present in all show marketing.
2. We have committed to Kansas City for 2014, which you know. We also voted to remain in Kansas City for our 125th anniversary in 2015 and for the foreseeable future! Of course like all businesses in this day and age, our future plans are directly related to your support and effort making The Western in Kansas City a viable and successful event.
We are committed to your success – that has never changed. Please read thefollowing Press Release for additional information and do not hesitate to contact any of us to continue the conversation!
DID YOU KNOW 2014 begins your Western Nursery & Landscape Association’s 125th Anniversary? For more than a century, our association has continued to serve our members in countless ways – facilitating commerce, providing education and most importantly allowing relationships to begin, grow and flourish!
As we enter our anniversary year culminating in our annual event in January 2015, we are excited to celebrate our roots! These days it’s all about heritage, “going local” and reconnecting with history by reengaging with local businesses and talent. This can be seen most clearly at the consumer and retail levels but it certainly extends to wholesale providers and even associations.
We are excited to announce that your Trade Show will go back to its roots and once again take the name The Western. The event will be held in Overland Park, Kansas in January of 2014 AND 2015, and in the Kansas City area for the foreseeable future.
For the last three years, we have used our Western roots to engage our industry’s next generation as the National Green Centre and have succeeded in transforming and strengthening the educational offering and expanding the reach of our annual event. Our innovative approach to education will remain under the National Green Centre umbrella, reflecting a 12-month approach to information sharing for not only our own members but all industry professionals across North America and (thanks to new technologies) around the world.
As we continue to plan for The Western 2014 and implement our strategies for National Green Centre’s ongoing education, please join us in celebrating 125 years of making history and more importantly sharing our commitment to another 125 years!
The Western Nursery & Landscape Association Board of Directors:
Sandi Hillermann McDonald • Chad Wehrbein • Andy Rizza • Bill Calkins
Jeffrey Bruce • Jonathan Cude • Katie Ketelsen • Tim McDonnell • Mark West