Board of Directors
Jeffrey L. Bruce & Company
Kansas City, MO
Jeffrey L. Bruce, is Owner of Jeffrey L. Bruce & Company (JBC). Founded in 1986, Mr. Bruce’s accomplishments, commitment, and vision are well documented. He has received over 80 separate design and leadership awards. Award winning projects of his firm, Jeffrey L. Bruce & Company, have been published 150 times. He has been licensed to practice in 26 states and has served as an invited lecturer, visiting critic, and speaker at over 200 conferences and trade shows. In 1996, Mr. Bruce was elected Fellow of the American Society of Landscape Architects. He is President of the American Society of Irrigation Consultants (ASIC) and Chairman of Green Roofs for Healthy Cities (GRHC). Mr. Bruce is a LEED accredited professional, a certified irrigation designer and an EPA WaterSense Certified Professional. He was one of the first accredited Green Roof Professional s (GRP) in North America and is a founding member of the Sports Turf Committee for the National Interscholastic Association of Athletic Administrators. Mr. Bruce is author of the “Integrated Water Management for Buildings and Sites” seminar series for GRHC and ASIC.
Sedan Floral, Inc.
Secretary / Treasurer
Jennifer Schamber is the General Manager of Greenscape Gardens in St. Louis, Missouri. She currently serves on the board of the Western Nursery & Landscape Association, sits as the committee chair for Finance & Strategic Development for Grow Native and is a writer for the Gateway Gardener Magazine. Previously, she has served as President of the Landscape & Nursery Association of Greater St. Louis as well as Vice Present of the Horticulture Co-op of Metro St. She is a recipient of Green Profit Magazine’s Young Retailer Award and Greenscape Gardens is recognized as a 2015 Revolutionary 100 Garden Center by Today’s Garden Center Magazine. She received a bachelor’s degree in Business Administration from St. Louis University and studied horticulture at St. Louis Community College-Meramec.
Kansas Forest Service
Tim McDonnell is the Community Forester Coordinator and is responsible for the program statewide. He is also the District Community Forester and covers 27 counties in SC and SE Kansas. Tim has been involved in the Horticulture Industry for over 30 years with experience in Arboriculture, Landscape Design and Installation, Garden Center Operations and Nursery Production. He is both a Kansas Certified Nurserymen and Arborist. He has served as President of the Kansas Nursery and Landscape Association. Tim is an Ex-Officio Board Member for both the Kansas Arborist Association and the Kansas Nursery and Landscape Association. He also is an ISA Certified Arborist and is currently serving as the Midwest ISA Vice President. His primary responsibilities are assisting communities with the management of their urban canopy, and he offers support for the nursery and arborist industry statewide. Tim is stationed at the John C. Pair Horticulture Center, which is both a regional and national horticulture research facility.
Greenleaf Nursery Company
Park Hill, OK
Suburban Lawn & Garden
Kansas City, MO
Matt Stueck is the second-generation owner of Suburban Lawn & Garden, a multi-faceted green industry business located in the greater Kansas City area. His parents, Bill and Bo Stueck, began the company as small mowing business in 1950. Today, Suburban operates 3 retail/wholesale garden centers, 2 production nurseries, a full-service lawn maintenance division and a yard-waste recycling center. Matt attended The American University in Washington, D.C. where he graduated with a Bachelor’s degree in Political Science and Secondary Education. Matt also serves on the advisory boards for the Johnson County Community College Horticultural Sciences Program and the Home and Garden Showplace division of True Value Hardware. Matt has attended the WNLA Trade Show religiously since 1994.
Great Plains Nursery
Great Plains Nursery
Heather Byers is the owner and manager of Great Plains Nursery. She and her husband Brian, started the business 8 years ago in rural Nebraska. With a focus on native trees and shrubs, the business encompasses all aspect of nursery production, from propagation to finish material. Great Plains Nursery provides plant material to municipalities and conservation/mitigation projects throughout the region and recently added a habitat restoration division for landowners. Heather graduated from the University of Nebraska-Lincoln with a Bachelor’s degree of Science in Horticulture. She is a Nebraska Certified Nursery Professional and has served as a past director on the Nebraska Nursery & Landscape Association. Heather currently serves on the Alumni Advisory Council for the UNL Department of Agronomy & Horticulture. She was recently awarded the President’s Citation Award from UNL’s Pi Alpha Xi chapter for her involvement with students and classes in the Horticulture Dept. Other notable awards include the Johnny Appleseed Award by the Nebraska Statewide Arboretum and the Green Industry Award given by the NE Community Forestry Council. Next to planting trees, she enjoys exploring the outdoors with their 4 kids.
Virgil is a Landscape Designer for Country Landscapes Inc., a design/build firm working throughout the state of Iowa . He started in the Horticulture industry at the age of 14 pulling a lawn mower behind his bicycle. As the lawn service grew so did Virgil's hunger for information to further help his clients. This lead him to Iowa State University where he studied Landscape Architecture for two years before making a switch over to the Horticulture program with a focus in Landscape Design. Including the part-time employment during college, he has been with Country Landscapes 15 years and has worn many hats to fill in where the need was greatest; nursery sales, landscape crew, crew foreman, carpenter, and design/sales. Virgil's passion for landscaping is second only to his love of fishing.
Ball Horticultural Company
As Retail Business Manager at Ball Horticultural Company, Bill Calkins capitalizes on his retail garden center background to spot the latest trends and creative strategies, positioning products and developing programs for retail garden centers and the growers that supply them. Bill earned a Bachelor’s degree in English from Cleveland State University, oftentimes attending class in his mulch-covered work clothes. After writing for industry trade magazines for seven years, Bill joined the Ball Horticultural Marketing Department in 2007. He’s an avid gardener who spends spring, summer and fall digging in the dirt.