Green Industry in 2028


Wondering what the future holds?  We'll ask our panelists to pull out their crystal balls and let us know what they think the horticulture industry will look like in ten years!  What changes will we see?  What will stay the same?  How do we position our companies to be successful in the next ten years?

Panelists include:
  • Rebecca Lindenmeyr, Gardeners Supply Company
  • Ryan McEnaney, Public Relations & Communications Specialist, Bailey Nurseries
  • Dr. Jennifer Reithel, Science Director, Rocky Mountain Biological Laboratory
  • Dr. Robert Lyons, Professor Emeritus, University of Delaware
  • Moderated by Jeffrey Bruce, Jeffrey L. Bruce & Co.
Rebecca Lindenmeyr is one of the Northeast’s leading green industry professionals exploring the intersection between Nature and Human Living Spaces.  She trained as an environmental scientist and worked with EPA for 9 years before shifting to sustainable design in 2001.  She is a VT Certified Horticulturist, a Professional Designer, and a WELL Building AP.  For 14 years she co-owned Linden L.A.N.D. Group in Shelburne VT, an ecological landscape design/build company, with her husband, Tim.  They recently closed the business and now Rebecca manages the Gardeners Supply Company flagship store in Williston, VT, where she keeps an eye on emerging trends in the garden and landscape industries.  In her entertaining presentations, Rebecca provides a behind-the-scenes look at the demand for biophilic/nature-based design, the restoration of native plants/habitat/pollinators, and how this awareness is changing the way people enhance their properties.

Dr. Robert Lyons is the former Director of the Longwood Graduate Program in Public Horticulture and currently Professor Emeritus at the University of Delaware.  He received a B.A. in Biology from Rutgers University and a M.S. and Ph.D. in Horticultural Science from the University of Minnesota.  Previous positions include the J.C. Raulston Distinguished Faculty Chair and Directorship of the JC Raulston Arboretum at N.C. State University, and Professor of Horticulture and Co-Founder/Director of the Hahn Horticulture Garden at Virginia Tech.  He is a Fellow in both the American Society for Horticultural Science and Pi Alpha Xi; and has received the Outstanding Alumnus Award from the University of Minnesota and the national Award of Merit from the American Public Gardens Association.  He currently sits on the Board of Advisors for the University of Delaware Botanic Garden, Rutgers University Gardens, and The Delaware Center for Horticulture.  Dr. Lyons has taught herbaceous plant materials for over 30 years and has been a photographer for over 35 years, publishing widely in homeowner, commercial, and educational publications, and he is a primary photographer for Horticopia (Horticopia.com) plant selection software.  He has exhibited his work nationally and received awards from the Garden Writers Association of America, and he has taught photography workshops regionally and nationally, in Arkansas, Pennsylvania, Florida, North Carolina, Ohio, Massachusetts, Louisiana, and Virginia.

Ryan McEnaney is a fifth-generation family member at Bailey Nurseries, a 111-year old business headquartered outside of St. Paul, Minnesota. The company has grown to be one of the largest growers of trees and shrubs in the United States, and also owns some of the largest consumer brands in the home garden industry: Endless Summer® Hydrangeas, First Editions® Plants and Easy Elegance® Roses. McEnaney currently handles public relations and social media for the brands, and has recently been named their national consumer spokesperson. McEnaney currently serves on the Board of Directors for the National Garden Bureau and works on multiple committees for the Garden Writers Association and Minnesota Nursery & Landscape Association.

Dr. Jennifer Reithel is the Science Director at the Rocky Mountain Biological Laboratory, which is home to more than 65 PhD ecologists, whose expertise covers a number of topics including pollination biology, plant genetics, stream and pond ecology, and animal behavior to name just a few. She has a PhD in Ecology and Evolutionary Biology from the Univ. of California, Irvine.  She has conducted a variety of experiments in native ecosystems in the Rocky Mountains of Colorado.  She has research experience with native bumblebees, butterflies, ant mutualisms, insect herbivores, and native plant communities.  In addition, she has conducted research to inform invasive plant management and restoration of native plant communities.  

Jeffrey Bruce, is Owner of Jeffrey L. Bruce & Company (JBC). Founded in 1986, Mr. Bruce’s accomplishments, commitment, and vision are well documented. He has received over 80 separate design and leadership awards. Award winning projects of his firm, Jeffrey L. Bruce & Company, have been published 150 times. He has been licensed to practice in 26 states and has served as an invited lecturer, visiting critic, and speaker at over 200 conferences and trade shows. In 1996, Mr. Bruce was elected Fellow of the American Society of Landscape Architects. He is President of the American Society of Irrigation Consultants (ASIC) and Chairman of Green Roofs for Healthy Cities (GRHC). Mr. Bruce is a LEED accredited professional, a certified irrigation designer and an EPA WaterSense Certified Professional. He was one of the first accredited Green Roof Professional s (GRP) in North America and is a founding member of the Sports Turf Committee for the National Interscholastic Association of Athletic Administrators. Mr. Bruce is author of the “Integrated Water Management for Buildings and Sites” seminar series for GRHC and ASIC.