Learning Centers


Learn the tips and tricks you need to know to help your business succeed at the 2018 Western. Join Western exhibitors in their island booths for 20-30 minute interactive education sessions.  These relaxed sessions are designed so you can join in the conversation and ask questions or share your experience or enjoy listening to the conversation and learning about new plants, landscaping techniques and horticultural trends.

2018 Learning Centers:

Bailey Nurseries

  • Learning Center Sessions led by Alec Charais, Marketing & Communications Manager and Robert Clark, Territory Sales Representative – Bailey Nurseries
  • Forgotten Super Stars. 10 Great Shrubs that Deserve Merit.
  • Top Ornamental Shrubs for Commercial Landscapes
  • Promoting Different Uses of Shrubs
  • How Consumer Brands are Engaging with Today’s Consumer
  • Leveraging Multiple Liner Options for Higher Profitability
  • How Hydrangea Breeding Advancements Have Changed the Game
     



Ball Horticultural Company

  • Learning Center sessions led by Bill Calkins, Business Manager - Independent Garden Centers and Product Marketing Manager - Ball Seed Company
  • Flourish with Awesome New Annuals 2018
  • Veggies and Herbs for Today’s Gardener
  • Social Media + Digital Marketing 2.0
  • Garden Center Diversification
  • Being the Best Supplier to IGCs
  • 10 Ideas for Attracting New IGC Shoppers

Greenleaf Nursery Company
  • Greenleaf Nursery and Garden Debut® New Varieties
    • Brand Manager Eric Clark and Sales VP Jay Baker
  • Top-Selling/Trending Plants
    • Sales Reps Kevin Effinger and Mark Mayeske
  • Greenleaf Nursery’s Road to Success
    • OK General Manager Roger Fletcher


KAT Wholesale Outdoor

  • Micronutrients and their benefits for plants
  • Bioswale Design and Construction
  • Green Industry Tech
  • Bag it up! The benefits of growing trees in bags
  • A Three Year Look at Nursery Stock Supply
  • The Role of Landscape Distribution


PlantRight / Schwope Brothers Tree Farms

  • Greens in 2025: The future of the industry
    • Speaker: Tory Schwope
    • We are all aware of the tightening supply of nursery stock. Tory will review how we have arrived at this juncture and look at what will happen to supply and pricing in the future.
  • Blooming Trees: There's more than just green
    • Speaker: Kim Dyer
    • Kim will present on different trees that can add another layer to your landscaping. 
  • B&B Field Production
    • Speaker: Doug Eller
    • Doug will give an overview of the planting and lineout process for B&B tree production.
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