What the WESTERN is Doing
The WESTERN Nursery and Landscape Association is:
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Working via its web site, magazine, and electronic newsletter to provide information on sustainability.
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Managed by a virtual office thus reducing fuel usage and emissions by eliminating daily commutes and conserving natural resources by only using electronic files for communications, reports, contracts, timesheets and more.
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Encouraging those companies they contract with to work towards sustainable practices.
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Working on site at its trade show to be a more sustainability-minded organization.
The WESTERN Web site offers information from members and contractors about what they’re doing, and keeps readers up to date about the progress of the Sustainable Sites Initiative and the American National Standards Institute’s Standard on Sustainable Agriculture.
The WESTERN magazine is printed on EuroArt, a PEFC-certified product that contains prime fibers, including pulp and internal recycling, and is fully recyclable with no harmful residue. The magazine also features soy-based inks. . The WESTERN is covering the Sustainable Sites Initiative through its completion in 2012 and promoting sustainability through other articles in the magazine and on the WESTERN Web site (www.wnla.org). The magazine has featured articles highlighting the sustainable practices of its members’ (i.e. Loma Vista Nursery, Forrest Keeling Nursery, Hillerman Nursery & Florist, etc.).
The WESTERN’s monthly e-newsletter helps provide news in a paperless method and shares sustainability information with readers.
Everything the WESTERN does is managed by a virtual office and electronic, from using Web-based databases to its phone-management system that accepts faxes electronically.
The WESTERN is working with its contractors to encourage them to practice more sustainable methods of doing business.
At the WESTERN Trade Show, name badge holders will be recycled and neck cords will be reused. Speaker handouts can be downloaded from the Web site, and we’re reducing print signage and pages in program booklet as more information is available in a paperless format on the www.wnla.org.