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Plants with Purpose™ Keynotes
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Plants with Purpose™ Keynotes

Stay Relevant with the Power of Plants

  • Shannon Currey, Marketing Director, Hoffman Nursery, Inc.
  • During prosperous times, pretty plants sell themselves. When times are lean, landscape expenses are often viewed as a luxury. How can we position our plants and services as a necessity and keep them off the budgetary chopping block? How can we better promote the power of plants? Taking a broad approach that includes purpose and functionality (in addition to beauty) can keep the horticulture industry vital and relevant. Hoffman Nursery has been in business 30+ years and has been promoting green infrastructure (GI) and the functionality of plants for almost a decade. Drawing from their experience, Shannon Currey will help you think through strategies to build your market and discover opportunities in your region.
  • About the speaker: Shannon Currey is Marketing Director for Hoffman Nursery, a wholesale nursery in North Carolina specializing in ornamental and native grasses. Shannon began her career as a social scientist, but she changed fields in 2003 to pursue horticulture. At North Carolina State University, she trained in landscape design and horticulture in the Department of Horticultural Science. She joined Hoffman Nursery in 2007 and has had a range of responsibilities—coordinating the plant evaluation program, managing the sales team, and overseeing the marketing program. Shannon writes articles for national trade publications and gives talks on grasses to design professionals and industry organizations. She is currently Southern Region Director for the Perennial Plant Association.
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Western Nursery & Landscape Association
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